Packer, ASICS Tiger and New Era launch their “SCARY COLD” Collection – fitting to the current temperatures and an homage to GORE-TEX products, Seinfeld and the 90s.
Think of GORE-TEX and you think first and foremost of products that are waterproof, windproof and breathable, right? Of course. That has been our promise for over 40 years. But think of GORE-TEX and just maybe you also think of Seinfeld and the classic “scary cold” scene from the 90s: how cold is “scary cold”?
As an homage to GORE-TEX products, the American store, Packer Shoes, together with ASICS Tiger™ and New Era have let themselves be inspired by George Costanza’s legendary GORE-TEX jacket from the Dinner Party episode and created a special collection.