Munich, the last week in January. Everyone is here. Ispo is still the most important sports trade fair in the world and that is immediately apparent. The aisles and stands are filled with excitement – Chinese, Italian and English are being spoken. Every self-respecting brand wants to show itself in the best light. For two days, I glance over the fair and visit the stands of GORE-TEX partners to find out: what is next winter’s trend?
Flashy is no more
I start with one of the biggest brands: Peak Performance. The stand seems gloomy, almost martial at first. Black, dark grey and muted eggplant dominate the collection. The colorful era is a thing of the past. “The last five years were defined by bright colors. This is no longer contemporary. It took a little time but the transition is now complete. People also want to wear subtle but full colors now”, explains Jonas Olsson, the head of design at Peak Performance. For him, the most important trend for the upcoming season is “urbanisation”: “our collection isn’t only made for sport, but also for the city. Nowadays, people want to look stylish and wear products with versatility” says the chief designer. His collection follows the times: soft colors, playing with varying lengths and proportions. Current trends set the tone.
Function seeks fashion
The young, Swedish trend label, J. Lindeberg, explains everything with their slogan for next winter: “We bridge fashion & function”. The label, founded in 1996, was originally born out of fashion, but has become one of the big names in the worlds of golf and ski. The Lindeberg logo could prominently be seen at the edges of the Kitzbühel Streif. The desire for lifestyle with an added protection factor reigns: “Customers want increasingly technical products in fashion. They want to look good, but they also want to be protected against all kinds of weather. They want to be able to wear the same jacket to work in the morning and to the opera in the evenings. No one has the time to go home and change a few times a day”, posits Thomas Weniger, sales executive at J. Lindeberg Germany. A parka, outfitted with GORE-TEX and a clean look is the best example for this new lifestyle statement. Sporty, yet sophisticated, and a 500 Euro price tag. But you don’t attract attention with just simplicity – and at Lindeberg there is still a little from the fashion world to behold. Certain showpieces were made, which certainly won’t make it on the bestsellers, but simply generate attention. The highlight: a ladies’ one-piece with leopard look! The overall perfectly combines function with fashion – a few trendsetting freeriders will love it. Available in Winter 2016/17 for ladies and men for about 1000 Euros.
Sustainability is becoming increasingly important
The ability to produce eco-friendly textiles and then also recycle them – this is the next big trending topic at the Ispo and many brands are grappling with this. Absolutely one of the nicest new products comes from the Swedish label, Haglöfs: a parka with the perfect sustainability story and ‘bluesign’ stamp of approval. And its look is also a total win! The removable, quilted inner jacket turns out to be a cool bomber jacket – made for the urban jungle. Haglöfs’ designer Jenny Kjellbom explains her jacket: “I was inspired by military jackets and trench coats. It’s not a retro piece, though; it’s a modern lifestyle jacket. These days, you have to be fashionable for the outdoors, too”. Bottom line: the sporting world is becoming increasingly fashionable. No one embodies this trend better than the smart and stylish soccer manager, Pep Guardiola, who was recently made brand ambassador for GORE-TEX products. By the way, he admits, his personal stylist is no professional who works the red carpet, but simply his wife.
Author: Inga Empt