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    40 Years GORE-TEX: Heartfelt Emotions, no Special Effects

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    There are no safety nets when climbers scale sheer rock face, and no pause button when steep skiing specialists navigate near vertical slopes: when the European Outdoor Film Tour 2016/17 (E.O.F.T.) has its premiere in Munich on October 5, millions of outdoor enthusiasts in 15 European countries will be on the edge of their seats as E.O.F.T. athletes launch themselves into adrenaline-powered adventures. The GORE-TEX® brand is at home where the great outdoors comes together with powerful emotions.

    #GORETEX40: Take part and win!

    This year we celebrate our 40th anniversary. For as many years it has been providing extreme sports personalities and outdoor enthusiasts with high-performing products and technical innovations. With the start of the E.O.F.T, we launch the #GORETEX40 campaign, where outdoor enthusiasts can upload their adventures on Facebook, Twitter or Instagram using the hashtag #GORETEX40. 6_gore40_static_sq_a_-skierWe want to see your moments when you are out living life to the fullest, creating memories you’ll cherish forever. Every week we will be giving away a pair of GORE-TEX gloves worth up to €149.99 – and one winner will take home a full GORE-TEX outfit worth €1,000 to help them tackle their next adventure! Whether this is you taking on your most challenging ski route so far, hiking with friends on a rainy day, or climbing a mountain you never thought you could tackle. All info here: www.gore-tex.co.uk/goretex40/ david-lama-expedition_lunag-ri_2_klein-1In 2016/17 a very special extreme sports athlete is at the focus of the E.O.F.T. Exceptionally talented climber and GORE-TEX® athlete David Lama is the key visual of this year's film tour. Never before has an athlete been so closely followed by the E.O.F.T. The climbing prodigy first enthralled film audiences during the 2003/04 tour. In the following years the E.O.F.T. documented his key career moments in many inspiring short films. As the first expedition ever, he and his American climbing partner Conrad Anker attempt to reach the headwall of Lunag Ri, a formidable 6,907 m high Himalayan peak. At the same time, the son of an Austrian mother and a Nepalese father returns to his routes. The GORE-TEX® brand partnered Europe's largest outdoor film festival right from the start: a successful working relationship that is set to continue for the next five years. I will report live from the spot at the E.O.F.T. premiere on our social media channels, so yeah, stay tuned!

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    New insights. Interesting perspectives. Exciting stories. Amazing people. As an ingredient brand, we are very proud to be part of a big network. For that reason, we’re happy to be able to present entries from very different authors on our blog.

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